Your Fundraising Team Should Rethink the Way It Solicits Young Alumni

The millennial generation’s relationship with our alma maters is fundamentally different than that of previous generations. We graduated during a turbulent economic period with a weak job market and soaring student loan numbers. Underemployed and in debt, it’s going to take our generation a few years before we see the full ROI of our college […]

If You’re a Fundraiser and You’re Not on Social Media, You’re Losing Money

Gone are the days when social media responsibilities rested solely with a school’s marketing and communication office. Now, all departments of a university use platforms like Twitter and Instagram to engage their audiences and advance their goals. This includes forward-thinking development officers, who are wising up to the fact that social media platforms present a […]

If You're a Fundraiser and You're Not on Social Media, You're Losing Money

Gone are the days when social media responsibilities rested solely with a school’s marketing and communication office. Now, all departments of a university use platforms like Twitter and Instagram to engage their audiences and advance their goals. This includes forward-thinking development officers, who are wising up to the fact that social media platforms present a […]