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2025 EverTrue Innovator Awards > Meet the winners

Author: Lauren Daley

Boston University’s Approach to Timely and Personal Donor Connections Through Direct Mail

Are we meeting our donors where they are? Are we stewarding them enough? Are we thanking them enough? How many touchpoints should they receive? Advancement teams across all organizations are wrestling with these questions during the donor journey. It’s a daunting task determining when, where and how to communicate with your donors. Too often, the […]

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