Never Miss Another Donor Achievement Within Your Social Networks

Harvey Simmons
12/17/2012

During a recent visit with Tim Haller, our friend and the President of Sales Gauge, a few members of our team reflected on what it’s like to prospect in the social age. While contemplating the power of LinkedIn, Facebook and Twitter to keep track of our contacts, one tool that Tim mentioned stuck out to us in particular; a tool that had its origins across the Charles by students studying at Harvard.

Newsle is an online platform that “finds articles about you, your friends and colleagues, and anyone else you care about and notifies you minutes or hours after they’re published.” Simply put, Newsle takes your contacts on LinkedIn, Facebook, Gmail or Outlook and matches it with recent news stories about those contacts.

Newsle Feed View

This platform is not totally new to the EverCrew. Just as it was getting underway, Brent (our Founder and CEO) first connected with Newsle Co-Founder Jonah Varon during the TechStars program in 2011. Newsle is not just for sales teams to see prospects making headlines, but also provides an easy way for advancement and fundraising professionals to track and congratulate donors within their network on their newsworthy achievements, and to celebrate their community. Whether it is a promotion, a recent publication or an award, Newsle will make sure you never miss another donor achievement within your network of social contacts.

For each article that appears in your feed (or optional grid-view) on Newsle, you are able to spread that article to your network. From the feed you can tweet an article out, post it on Facebook, send it by email or by simply say it’s awesome. If you want to just track celebs too, or the most famous people in your network, you can do that too and also keep an active profile on the platform itself. As Newsle initially aggregates contacts from your social accounts, it is a great reminder to expand your social reach by inviting alumni, donors and friends of your community to your social networks.

For a final pro-tip make sure to set up email notifications to always be up to date, and try out Newsle’s search function to research people that land outside your social network.

To sign up and get started go to newsle.com. Let us know what you think!

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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Expected investment return 6.0%

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:

The fund’s balance at the start and end of the year
Spending amounts and allocations
How the fund’s returns compare to your investment targets
A short narrative detailing the specific impacts the endowment achieved

Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach:

nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:

High administrative burden: Manual entry across disconnected systems
Limited security and audit footprints: Reduced version control and audit trail visibility
Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.

By using dedicated software, you are likely to find the following improvements:

Lower administrative burden: Automated fund tracking and calculated allocations
Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
Greater donor transparency: Connects with reporting platforms

Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.

Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.

With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources:

Webinar: Building a Seamless Relationship Between Endowment Finance and Advancement. In this webinar, we cover the keys to un-complicating your institution’s financial endowment reporting process. Explore how building a connection between your finance and advancement teams can lead to happier donors and happier staff.
The Best Alumni Management Software Solutions in 2026. Alumni management software allows your university to maintain an active community that supports your school in a number of ways. Review top software solutions.
Donor Segmentation: How Organizing Donors Boosts Retention. What is donor segmentation, and how can you use it to boost retention? Learn the need-to-know information in this guide from EverTrue’s fundraising experts.

Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.

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