How the Boys & Girls Club of Northeast Ohio engages diverse stakeholders

The Boys & Girls Club of Northeast Ohio decided to use video not only to engage donors, but also to thank advocates, make event announcements, and share details from their ongoing programs. 

In addition to the above video, they featured quarterback Baker Mayfield as their celebrity ambassador for their Annual Race for Kids event invite – garnering a whopping 91.5% average view percentage! They also heavily featured their Eerie, Cleveland, Lorain, and Akron campuses, sending out the speeches from their Youth of the Year recipients for each location and creating four holiday videos sharing cheer and well wishes from every campus. These had a collective 59% open rate with multiple shares and donor replies!

By implementing video, they have been able to show vs tell a variety of stakeholders about the great work they do to support the youth population.