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See how our products have helped 15,000+ organizations
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Customer Stories:

How Bloomsburg University of Pennsylvania Scaled Giving Day Engagement from 500 to 2,800+ Donors

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WHO:

Bloomsburg University, located in Pennsylvania, has long brought its campus community together through its annual ALL IN for Huskies Day of Giving, led by the Bloomsburg University Foundation. The initiative was designed to unite students, faculty, athletics, and alumni around a shared moment of support for the university.

For years, the campaign generated strong awareness but participation remained limited at just over 500 donors. While the reach was there, the opportunity to fully engage the broader campus community had not yet been realized.

At its core, ALL IN had the foundation of a strong campus tradition, but it had not yet become something the entire university consistently helped drive.

THE CHALLENGE:

While the campaign was functioning, it wasn’t scaling.

Donor participation consistently hovered around 500, but the bigger challenge was how unevenly that participation was distributed across campus. Athletics, academic departments, and student organizations weren’t consistently activated as true partners in the effort, leaving momentum concentrated within Foundation-led outreach rather than spread across the university community.

The core challenge wasn’t awareness or effort, it was structure. The campaign needed a way to make participation feel embedded across campus so that activation wasn’t dependent on centralized communication, but built into how the day operated.

WHY EVERTRUE:

To scale participation, the team needed stronger ways to coordinate engagement and keep momentum building across campus.

With Signal and ThankView by EverTrue, they were able to activate communications at the right moments, keep departments aligned during the campaign window, and amplify student, athletics, and campus participation as it built in real time.

That combination helped turn ALL IN from a scheduled giving day into a fully coordinated campus-wide experience.

The Results:

The impact showed up first in participation, then in culture.

-Donor counts grew from just over 500 in earlier years to 2,813 donors after restructuring

-Participation remained strong the following year with 2,578 donors

-Dollars raised increased from $138,000 to $314,000 and then to $454,000, the highest total to date

-A student fundraiser individually brought in 53 donors

-Departments and student groups began creating their own internal competitions and incentives

-Athletics drove a surge of social content in the final days of the campaign that amplified momentum across campus

-ALL IN evolved from a Foundation-led initiative into a campus-wide tradition

The Full Story:

What began as a traditional giving day has evolved into one of the most unifying moments on campus.


Today, ALL IN is no longer viewed as a single campaign owned by the Foundation. It has become something the entire university participates in and builds together each year.


That shift didn’t happen overnight. It came from rethinking the role of students, faculty, coaches, and departments and giving each of them a reason to actively participate rather than passively support.


Leadership buy-in helped accelerate that change, and over time, participation itself became the driver of growth.


Now, each year builds on the last, not just in dollars raised, but in how deeply the campus shows up.


ALL IN has become less about a day of giving and more about what happens when an entire university decides to compete, collaborate, and participate together.


With EverTrue, the team was able to support that shift by coordinating engagement across campus, activating key audiences at the right moments, and sustaining momentum throughout the campaign so participation could scale year over year.

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