The Full Story
Angela Jarvis consistently seeks innovative approaches to enhance donor relationships at the University of Memphis. Recognizing an opportunity to improve their initial outreach strategy to previously cold prospects, Angela creatively leveraged EverTrue’s direct mail solution Pledgemine to introduce a physical postcard element into the DXO introduction cadence.
Rather than immediately launching into digital communications, the team first sent personalized DXO postcards, effectively warming donors and preparing them for meaningful follow-up. Soon after, donors received a personalized ThankView video, seamlessly transitioning into the more traditional DXO outreach cadence.
The response to this thoughtful, multi-channel approach was overwhelmingly positive. Donors were genuinely delighted by the personalized attention, resulting in increased engagement, new gifts, and notably, a donor who enthusiastically requested an additional postcard for a friend.
Angela’s innovative use of cadence based outreach via direct mail and personalized video not only significantly enhanced donor experience but also demonstrated the powerful impact of integrated, personalized communication. The University of Memphis continues to lead the way, showing how creativity, strategic innovation, and donor-centric outreach can drive deeper, lasting donor relationships.
