Trinity University Doubles Frontline Efficiency With EverTrue
Trinity University, a private liberal arts college in San Antonio, Texas. The Trinity major gifts team manages 550 prospects out of over 94,000 records in their database, Datatel.Challenge
With a small team of four gift officers, Trinity University needs to be as efficient as possible on the frontline. One of the institution’s biggest goals is to grow the major giving program, yet the team lacked the technology necessary to effectively manage prospects and donors to increase top-level giving.
Not only was it time-consuming for gift officers to plan travel—making it difficult to hit their visit goals—but it was also challenging for them to access crucial donor information while on the road.Why EverTrue
Now, with EverTrue, the Trinity team can plan visits in less than half the time it used to take. They’re able to get out on the road to meet with prospects at a higher rate, and they’re having better quality visits because of easy access to donor data via the EverTrue mobile app. By streamlining these day-to-day tasks, EverTrue has played a pivotal role in helping Trinity build meaningful donor relationships to strengthen their major giving program.Results
• Discovered a donor previously unknown to the team as a billionaire
• Identified 400 new prospects to add to gift officer portfolios
Because of EverTrue, our numbers are definitely getting better. Our dollars in the door this year are significantly higher than last year.
Trip Planning: Before and After EverTrue
With alumni and potential donors living across the country, travel has always been an essential part of the job for Trinity gift officers. However, it could take as long as two to three days to plan a trip, and it was an extremely manual process—gift officers would request a list of prospects in their territories, receive a spreadsheet, and then sort the prospects by zip code to narrow in on specific areas.
So, how has EverTrue changed this process? According to Major Gifts Officer Paul Cox, he can now plan a trip in an afternoon. Using EverTrue’s map and segmentation features, he is able to “pull a prospect list for an area in five minutes, do a sort, and then as fast as people respond via phone or email, I can have a trip planned.”
If he’s on the EverTrue mobile app, he simply draws the boundaries of the area he wants to visit—such as Houston—then he applies capacity and engagement filters to narrow down the resulting prospect list. This makes it easy for Paul to schedule filler visits with engaged mid- or low-level donors—especially since EverTrue supplements Trinity’s home address data with LinkedIn data on prospects’ work locations.
EverTrue shows me if the constituent played a sport, if they were in Greek life, if they're giving regularly to an athletic team... It takes a lot of the initial conversation off the table and makes the meeting more comfortable.
Better Access to Data, Better Relationships
Planning travel isn’t the only area where EverTrue has helped Trinity improve. With the ability to access detailed constituent profiles in EverTrue, Paul and his colleagues have been able to build stronger relationships with their contacts.
Before EverTrue, Paul would travel to meetings with paper notes and personal files of donors. Since these files contained a lot of sensitive data, he was able to bring only a small amount of information about each donor.
Now, Paul doesn’t need to travel with loose paper because he can access all of the information he needs securely in EverTrue. On the road, he uses the mobile app to review useful details, notes, and contact reports about each constituent before a meeting.
My trips have gotten shorter in terms of being able to compact more visits into a shorter amount of time. The number of visits I've been able to complete per year has definitely increased.
The profiles also include Facebook data, so Paul is able to see what type of university content each constituent has engaged with—helping him gain an understanding of the constituent’s potential interests and affinities. Paul has even set up a saved segment that alerts him whenever one of his assigned prospects engages with Trinity’s Facebook content. That way he can follow-up with his prospects and start conversations appropriately.
“Whether or not they’ve been donating, these alerts let us know that the constituent is active with us on Facebook—so we have an idea of their engagement level before we go out and see them,” he said.
Paul’s Favorite Saved Segment:
- Assigned to me
- Engaged on Facebook in the last week
As the Trinity advancement team continues to rely on EverTrue for their frontline needs, they have been able to take advantage of several new features—including My Portfolio, My Trips, and contact reports search—to better prioritize their fundraising efforts, build the donor pipeline, and close more gifts. With modern software and great data at their disposal whenever and wherever, the Trinity team is able to spend less time on data wrangling and more time on what matters most: building relationships to achieve their mission.