EverTrue's Year-End Giving Report

In our Year-End Giving Report, we take a look at donor and fundraising revenue data from 2024 to identify key trends, highlight major gift activity, and evaluate overall fundraising performance. This report includes information from a robust dataset, encompassing 111 higher education institutions, 18.3 million gifts, and more than 6.6 million donors. By analyzing this broad sample, we provide a clear and comprehensive picture of the year so far.

Key areas of focus include year-to-date donor counts, major gift donor activity, and the remarkable growth in revenue from high-level contributions. While many institutions experienced strong gains this year, particularly in major gift fundraising, questions remain about the sustainability of these outcomes in future years.

As always, our data reports aim to provide actionable research and a deeper understanding of the trends shaping the higher education philanthropic landscape.