17,000 Donors, 60% Open Rates, One Boombox

Let’s bust the myth: stewardship doesn’t have to be one-and-done, or saved for end-of-year campaigns. At New Mexico State University Foundation, monthly video stewardship is the strategy—and it’s working.

Their “Thank Every Aggie” (T.E.A.) campaign proves you don’t need a big budget, a big team, or a big production. With ThankView, a little creativity, and a whole lot of heart, they’ve sent consistent monthly videos that reach every donor—from $0.01 to major gifts—while spotlighting student talent and tapping into 80s nostalgia.

In this session, you’ll learn:

• How the NMSU team created a year-round donor thank-you series from scratch
• Why quick-turnaround videos can outperform polished campaigns
• How students drive content creation (and why it works!)
• Tips to help you launch a monthly stewardship cadence without overhauling your team or workflow

If you’ve been waiting for the perfect moment to start thanking donors more consistently—this is it.