From Invite to Impact

Texas State University turned its Presidential Suite into more than just the best seats in the house — it became a strategic engagement engine powered by collaboration, personalization, and real-time data.

In this session, you’ll hear how the Texas State advancement team reimagined game day outreach with authentic, leadership-led video invitations and a suite experience designed to deepen relationships, strengthen donor pride, and create meaningful major gift opportunities.

With an 86% open rate on personalized invitations and 91 RSVPs, Texas State filled the suite for every home game, and saw major gift outcomes follow – including a seven-figure commitment finalized during a game.

This webinar will highlight the suite story, but it’s designed for broader application – whether you’re engaging supporters through football, basketball, performing arts, or any “suite-style” experience where donors, hospitality, and institutional pride intersect.

You’ll learn how to:

• Build a game day engagement strategy that goes beyond “filling seats”
• Align teams across events, communications, donor relations, stewardship, and fundraising
• Use personalization to set the tone before supporters arrive
• Turn real-time engagement signals into smarter follow-up and stronger outcomes
• Track and measure impact from invite → attendance → next-step momentum