Annual Giving = Lead Generation

Nick Linde

University of Nebraska Foundation

Alessandra Demmons

University of California, Berkeley

Mike Nagel


In this conversation on reimagining annual giving with Dr. Nick Linde, Vice President of Advancement at the University of Nebraska Foundation and Alessandra Demmons, Director of Pipeline Development at the University of California, Berkeley, you’ll learn how to…

  • create pools of donors who are likely candidates for a larger gift
  • intentionally propel leadership and major gift conversations
  • and advocate for change (and annual giving!) at your organization.

In this big-picture discussion on the future of annual giving, we also discussed Nebraska’s efforts to engage their highest-potential, unassigned donors through their Donor Experience Program, which led to 100% coverage of 2,300 households, 500+ meetings, a 12-point increase in retention, and $3.1 million in new gifts and pipeline funds in its first year. And we dug into the shifts UC Berkeley is making to push more annual giving prospects up the pyramid into leadership and major gift portfolios.

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