ON-DEMAND WEBINAR:

17,000 Donors, 60% Open Rates, One Boombox

How NMSU Scaled Monthly Stewardship

Sonia Colantuono

Stewardship Officer
New Mexico State University Foundation

Nick Dakins

Stewardship Officer
New Mexico State University Foundation

Chevy Teague

Impact Officer
New Mexico State University Foundation

Dennis Lawrence

Senior Customer Success Manager
EverTrue

Let’s bust the myth: stewardship doesn’t have to be one-and-done, or saved for end-of-year campaigns. At New Mexico State University Foundation, monthly video stewardship is the strategy—and it’s working.

Their “Thank Every Aggie” (T.E.A.) campaign proves you don’t need a big budget, a big team, or a big production. With ThankView, a little creativity, and a whole lot of heart, they’ve sent consistent monthly videos that reach every donor—from $0.01 to major gifts—while spotlighting student talent and tapping into 80s nostalgia.

In this session, you’ll learn:

  • How the NMSU team created a year-round donor thank-you series from scratch
  • Why quick-turnaround videos can outperform polished campaigns
  • How students drive content creation (and why it works!)
  • Tips to help you launch a monthly stewardship cadence without overhauling your team or workflow

If you’ve been waiting for the perfect moment to start thanking donors more consistently—this is it.

Watch on-demand: