
Facebook For Advancement, Part 2: Building Your Content Engine
It’s Part 2 of our Facebook for Advancement series. Today we’re getting into content. How to create it, where to get inspiration, and what to
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It’s Part 2 of our Facebook for Advancement series. Today we’re getting into content. How to create it, where to get inspiration, and what to

In this Facebook for Advancement series we’re taking a look at the world’s biggest social media platform and how (and why) advancement offices can take
Whoa! My brain is still swimming from all the social knowledge the Boston University team shared during yesterday’s webinar. It was amazing to hear how
As a social media manager, you know the ins and outs of your social media profiles. The constant commenters. The all-stars who like everything. And
Homecoming. In the midst of the parades, dances, and big-time sporting events, the spirit of the event is clear: Homecoming is the tradition of welcoming
So you run your institution’s alumni Facebook page. You’re sharing great content (hopefully incorporating these five types of posts), and you’ve got a solid number of “likes” on your
As most advancement offices have figured out by now, having a presence on social media is more important than ever to achieving fundraising goals. The
The best techniques for using Facebook in alumni relations is much more of a debate than a settled consensus. Some schools have opted to make