Could Content Strategy Really Be This Simple?
Content strategy, and content in general, can be a complicated thing. There are lots of moving parts, tons of personas to address and unlimited ways
Content strategy, and content in general, can be a complicated thing. There are lots of moving parts, tons of personas to address and unlimited ways
Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are
Score! is hot off the presses and offers an excellent introduction to analytics and data-driven decision making in the world of advancement. Authors Kevin MacDonell and Peter