Three Awesome Annual Fund Appeals to Inspire You
Creating a fundraising appeal is tough—don’t let anyone tell you differently. While “best practice” and “how-to” articles can be helpful, sometimes the best way to
Segment and Test: A Scientific Method for Annual Giving Donor Analysis
Show me that you know me. And I’ll show you that I care. From flash sales to urgent calls-to-action, our inboxes—both digital and the one
How to Get Personal With Annual Giving Segmentation
For most operations, annual giving is the black hole of fundraising: a generic ask to a mass audience without much in the way of personalization.
