Are Your Annual Fund Solicitations Actually Donor Centric?
Words are a powerful tool. We are taught from a young age to respect the power of our words and the impact they might have
Announcing EverTrue for Annual Giving: An Online Giving Solution That Puts the Donor First
As I shared in my letter to the advancement community last month, our goal at EverTrue has always been to bring the latest mobile, digital,
Could Giving History Be the Best Way to Segment Donors?
Who are your constituents? How do you speak to them? What stories should you tell? Are you sure? Each summer, annual fund teams sit down
Segment and Test: A Scientific Method for Annual Giving Donor Analysis
Show me that you know me. And I’ll show you that I care. From flash sales to urgent calls-to-action, our inboxes—both digital and the one
