Let’s compare the different social media platforms and how they are used by the ISL schools. Together, the Facebook pages of the 16 schools have accumulated 17,698 likes. Meanwhile, the LinkedIn groups have acquired 6,152 members and the Twitter feeds have attracted 3,486 followers. This ratio of likes to members to followers varies significantly from school to school, implying that schools prioritize certain platforms over others–and not always the same ones.
While many still feel that Twitter is both narcissistic and petty, it has proven to be a powerful tool when used in the right ways. Developing a Twitter following and putting out compelling content can do many things for a school.
LinkedIn developed as a professional network which found its niche among other social networks in allowing professionals to share their work experience, publish recommendations, post
I analyzed the usage of Twitter in either general school communications or alumni communications. This excludes accounts which are specific to admissions, current parents, sports teams, arts and music, etc. I found that NMH (@nmhschool) has the most twitter followers among the members of the Eight School Association. Let’s take a look at how the other schools compare:
Hi there! I’m Ryan Dawidjan, one of Evertrue’s recent additions to its team. I’ll be joining the great team here in Cambridge shortly after their
My name is Aaron Clayton-Dunn and this is my first day as an “EverTern” (EverTrue intern). I’ll be here through August. I graduated from Deerfield Academy