Your team’s playbook for giving day follow-up
A giving day isn’t the Super Bowl. It’s the first game of the season. Giving Tuesday is just around the corner. And with strong marketing,
How to Measure Your Giving Day Success
Last week on Linkedin, James Barnard, Executive Director of Annual Giving and Integrated Marketing at the University of Cincinnati Foundation asked his fellow fundraisers a
RAISE Podcast: Moving to a Day of Caring, Boston College
Episode 19: Moving from a Day of Giving to a Day of Caring Subscribe: iTunes/Stitcher/Spotify On this special episode of the RAISE podcast, Brent sits
Kansas State Narrows Its Focus and Goes All In
Planning your giving day? Awesome! But if you look around at examples from other schools, you’ll see there are no shortage of ways to go
From Selling Shoes to Delivering Donors: Why Facebook Insights Matter
I love shoes. (It’s kind of a problem.) I’ve run out of room in my closet and mudroom. My shoe racks are full i and
Three Awesome Annual Fund Appeals to Inspire You
Creating a fundraising appeal is tough—don’t let anyone tell you differently. While “best practice” and “how-to” articles can be helpful, sometimes the best way to
How Can Alumni Relations Collaborate With Development on a Giving Day?
One of the biggest challenges for alumni relations units across the country is determining how to support giving days without a direct ask. Many schools
The Greatest #GivingTuesday Campaigns of 2016: Education Edition
Just when we thought #GivingTuesday had hit its peak in 2015, academic institutions and nonprofits joined forces this year to set yet another new
"She’ll Tell You It’s the Only Way to Be:" Initiating Change with a Ruby #GivingTuesday
Here’s a game for you to play: See how many songs about Tuesday you can name off the top of your head. For me, it’s
A Giving Day Built Around Donors: How WBUR Raised $1 Million in Their First-Ever One-Day Campaign
We sat down with Leah Davis, associate director of new media & membership at WBUR, Boston’s NPR® News Station, to talk about how the station
Why Your Annual Fund Strategy Should Include Real-Time Marketing
Just a few weeks ago, Villanova University and the University of Connecticut reached the pinnacle of NCAA sports. Villanova won the Men’s Basketball Championship (on
The Power of Nostalgia in Higher-Ed Alumni Marketing
This February, Netflix launched Fuller House, a sequel to the 90s TGIF classic, Full House. The show stars many of the classic characters and is
