Online Giving Metrics Your Annual Fund Team Should Start Tracking
More and more of our daily activities take place online: we shop, we converse, we share, and most importantly for advancement professionals, we give. Last
Are Your Annual Fund Solicitations Actually Donor Centric?
Words are a powerful tool. We are taught from a young age to respect the power of our words and the impact they might have
A Simple Framework for Empowering and Managing Your Annual Fund Volunteers
As an annual giving professional, the most common thing I hear from others in the industry is how much they need volunteers, but how difficult
Key Questions Every Annual Fund Leader Should Ask When Planning a Solicitation Calendar
Planning is hard work. Make no bones about it—creating a yearlong outreach plan for your annual giving program can be the most difficult task you
Why Restricted Giving Is the Way Forward for Higher Education
According to National Philanthropic Trust, Americans gave over $373 billion dollars in 2015 (a more than four percent increase since 2014). Fifteen percent of those philanthropic
Ditch the Script—and Other Ways to Rekindle Your Phonathon Program
How does the phonathon fit into the new age of fundraising? Does it still have any value? It’s a question that everyone in fundraising has been asking for
Could Giving History Be the Best Way to Segment Donors?
Who are your constituents? How do you speak to them? What stories should you tell? Are you sure? Each summer, annual fund teams sit down
Lessons From Our Most Successful Annual Fund Campaign Ever
“Well they can give, but why should they?” Anyone who works in annual giving has been asked this question, or a version of it, at
