"She’ll Tell You It’s the Only Way to Be:" Initiating Change with a Ruby #GivingTuesday
Here’s a game for you to play: See how many songs about Tuesday you can name off the top of your head. For me, it’s
From Content to Cash: The Rise of the Digital Gift Officer
If you missed EverTrue’s Raise 2016, you missed two days of impressive speakers from higher ed and the private sector discussing the various ways we
Can Crowdfunding Engage and Retain New Donors?
Remember crowdfunding? Seems like just two years ago it was all anyone wanted to talk about. At every conference, we discussed the benefits and problems
Bernie Sanders, Higher-Ed Advancement, and Digital Strategy
“Decision 2016” is in full effect all around us. You can’t open a device or stroll past a newsstand (those are still a thing, right?)
Why Alumni Relations Should Embrace Fundraising, Not Run From It
My name is Keith and I am an alumni relations professional. (“Hi, Keith.”) If you ask Workday, my university title is “Alumni Engagement Officer II.”
Tech Trends for Fundraisers to Watch in 2016
2015 is in the books! Back to the Future II Day came and went without the release of flying cars, though we did see the
A MAJOR Shift? Social Media’s Influence on Prospect Management
Allow me to spare you my rhetoric on how, despite ideas to the contrary, there IS a plethora of wealth living in online communities. If
The Problem With Settling for Flat Alumni Participation
Perhaps Netflix binge-watching is to blame for a new phrase running rampant through the boardrooms of higher-ed advancement offices. The streaming service just released its
How Advancement Can Save Your School
This is an excerpt of an EverTrue article by Keith Hannon of Cornell Alumni Affairs & Development. Click here to read the full version (no
How to Unleash the Power of the (Virtual) Alumni Volunteer
Traditionally, advancement has asked alumni for three things: time, talent, and treasure. Elaborating further on this beat-to-death slogan, we ask our alumni to engage with
A Rejection Letter to Advancement
The Office for Alumni of Colleges and Universities Advancement Office 1 Development Dr. Collegetown, USA Dear Alma Maters, We have carefully reviewed all of your
Striking Out: What Fundraising Can Learn From the American Pastime
Baseball is back! The “American Pastime” has just raised the curtain on its 145th season, and everyone is excited! Well, by “everyone,” I mean