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The Secret to Making an Irresistible Ask

Customization is key. I think this is a maxim any successful fundraiser understands and upholds. Oftentimes, however, organizations don’t personalize the donor experience until after

The Database of the Future

Imagine a company with 60-year sales cycles and product pricing spread from $5 to $1,000,000,000. Clients include teenagers, corporations, state governments, nations, the dearly departed,