Could Giving History Be the Best Way to Segment Donors?
Who are your constituents? How do you speak to them? What stories should you tell? Are you sure? Each summer, annual fund teams sit down
Who are your constituents? How do you speak to them? What stories should you tell? Are you sure? Each summer, annual fund teams sit down
Advancement professionals are always willing to share what they’re doing with each other. That’s one of the best things about this industry. We don’t compete;
In the digital world of 2016, there’s no shortage of social media platforms for sharing what you’re doing right now (or what you think about what
Finding new ways to engage your alumni base is a persistent challenge. From regional events, to on-campus reunions, to social media content, there are plenty
It’s been three years since we launched the EverTrue platform, and in that time we’ve been so inspired and excited by how our customers have
The one-on-one visit is the foundation on which all gift officers build sustainable relationships with donors. Visits can jumpstart a relationship between a donor and a
Snapchat is the biggest social media platform that you’ve never used. While it’s just now expanding into the post-millennial mainstream, Snapchat’s user base is young.
LinkedIn is a tremendous tool as we work to strengthen and grow our alumni network at Longwood University. It’s a platform where our alumni can
I hadn’t seen white index cards since fourth-grade math class—until our VP pulled one out of his jacket. He skimmed it with his finger, holding