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Donor Experience at UNF
This year at AGB, Brent Grinna took to the (real, live, in-person!) conference stage for the first time in two years. He joined Brian Hastings, Nick Linde, and Leah Sveen to tell the story of innovation, collaboration, and excellence at the University of Nebraska Foundation.
If you weren’t able to witness the magic in-person (or you did and want to re-live it), we captured a pre-conference sesh with the amazing UNF team. They launched one of the country’s first Donor Experience programs last year and they’re seeing results like…
69 donor visits in their first 30 days. 400 weekly touch points. $1.2M in major gift pipeline revenue. $2.9M in new gift revenue.
Want to connect with the folks leading this transformational change? They have offered to help “any University that’s looking at implementing our ‘personalization at scale’ approach.”
Reach out to us and we will put you in touch.
EverTrue @ AGB
Trip highlights and solid advice
Panel recording: DX at UNF
When we automate the process,
you can personalize the experience.
Donor Experience by EverTrue takes one-to-one fundraising and strips out every inefficiency. DXOs focus exclusively on building relationships with 1,000 or more donors, closing and stewarding gifts, and identifying new major gift leads. (Learn more about Donor Experience Officers)
Resources - just for our AGB friends:
Want to start a Donor Experience program?
with EverTrue
Announcing Advancement's Top Mentors
The Donor Experience Documentary
DXbyET
It works. But, don't just take our word for it...

“Since we launched with EverTrue, we’ve interacted with thousands of donors in meaningful, personal ways.”

“Being part of the EverTrue DX community has allowed us to move a lot faster, ideate with industry partners, and stay focused on reaching our goals.”

“The beauty is that now fundraisers can be as creative as they want to be.”

“This is the right approach. Donors are responding to DXOs and saying, ‘Thank you!”

“We reached more people in 3 months than we did in the last year. This is the future of leadership and major gifts fundraising.”

“We can build those 1-1 relationships and get people reconnected back to the institution and connected in more meaningful ways”