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Donor Experience at UNF

This year at AGB, Brent Grinna took to the (real, live, in-person!) conference stage for the first time in two years. He joined Brian Hastings, Nick Linde, and Leah Sveen to tell the story of innovation, collaboration, and excellence at the University of Nebraska Foundation.

If you weren’t able to witness the magic in-person (or you did and want to re-live it), we captured a pre-conference sesh with the amazing UNF team. They launched one of the country’s first Donor Experience programs last year and they’re seeing results like…

69 donor visits in their first 30 days. 400 weekly touch points. $1.2M in major gift pipeline revenue. $2.9M in new gift revenue.

Want to connect with the folks leading this transformational change? They have offered to help “any University that’s looking at implementing our ‘personalization at scale’ approach.”

Reach out to us and we will put you in touch.

EverTrue @ AGB

Trip highlights and solid advice

Panel recording: DX at UNF

When we automate the process,
you can personalize the experience.

Donor Experience by EverTrue takes one-to-one fundraising and strips out every inefficiency. DXOs focus exclusively on building relationships with 1,000 or more donors, closing and stewarding gifts, and identifying new major gift leads. (Learn more about Donor Experience Officers)

Resources - just for our AGB friends:

Want to start a Donor Experience program?

Your guide to starting and running a successful Donor Experience Program
with EverTrue

Announcing Advancement's Top Mentors

Explore the first-ever, interactive Advancement Mentorship Tree, powered by the RAISE Podcast.

The Donor Experience Documentary

A story of community, connection, and the power that one person has to make a difference.


It works. But, don't just take our word for it...

“Since we launched with EverTrue, we’ve interacted with thousands of donors in meaningful, personal ways.”

- Tyrell Warren-Burnett, Oregon State University

“Being part of the EverTrue DX community has allowed us to move a lot faster, ideate with industry partners, and stay focused on reaching our goals.”

- Dr. Nick Linde, University of Nebraska Foundation

“The beauty is that now fundraisers can be as creative as they want to be.”

- Stephanie Froehlich, University of Arkansas for Medical Sciences

“This is the right approach. Donors are responding to DXOs and saying, ‘Thank you!”

- Amanda Trabue, Western Kentucky University

“We reached more people in 3 months than we did in the last year. This is the future of leadership and major gifts fundraising.”

- Brooks Hull, Louisiana Tech University

“We can build those 1-1 relationships and get people reconnected back to the institution and connected in more meaningful ways”

- Elizabeth Chapman, Emory University