How We Gained 1,000 New Facebook Fans Using GivingTree

At Deerfield Academy, we run a single Facebook page that appeals to many different groups—alumni, parents, students, grandparents, friends, and prospective students. Now, with EverTrue’s GivingTree, we have the opportunity to use Facebook engagement data to better understand our constituent base. We want to make sure that as many Deerfield community members as possible are seeing […]

How We Gained 1,000 New Facebook Fans Using EverTrue

At Deerfield Academy, we run a single Facebook page that appeals to many different groups—alumni, parents, students, grandparents, friends, and prospective students. Now, with EverTrue, we have the opportunity to use Facebook engagement data to better understand our constituent base. We want to make sure that as many Deerfield community members as possible are seeing and […]