Insights From 200 Advancement Leaders

Five years and 200 conversations with top advancement leaders have taught us a thing or two. On the RAISE Podcast, EverTrue’s President Brent Grinna gets to know the folks who lead the country’s most innovative and successful fundraising teams. After more than 200 episodes, we’ve uncovered powerful themes and insights from some of the best […]

November Digest: Prepare for Giving Tuesday & Beyond With Two New Resource Libraries

Welcome back to the EverTrue Digest—your monthly roundup of essential tools, tips, and insights to fuel your fundraising success. This month, we’re here to help you gear up for Giving Tuesday with two new resource libraries—free downloads packed with everything you need to maximize this season’s giving potential. Dive into tools to sharpen your Giving […]

Holiday Video Inspiration for Your Best Year-End Yet

The holiday season is all about connection, reflection, and gratitude—and it’s a prime time to show donors how much their support truly matters. From nostalgic nods to heartfelt thank yous, these institutions went above and beyond to create memorable holiday ThankViews that bring donors into their community and celebrate the power of giving. Here are […]

How AI Can Transform Your Year-End Giving Strategies

As the year winds down, fundraising professionals are gearing up for one of the most crucial times for donor engagement and giving. With the right tools and strategies, powered by artificial intelligence, your team can take year-end campaigns from good to extraordinary. From message drafting to data analysis, AI solutions can simplify the workload and […]

5 Ways to Use Direct Mail for Year-End Fundraising

Year-end is the prime moment for nonprofits and educational institutions to reach out with meaningful direct mail campaigns that make a real impact. A well-crafted, personalized mailer can cut through the digital clutter and bring donors closer to the cause – whether it’s saying thank you or inspiring that next important gift.  Here are four […]

The Psychology of Giving: Understanding Donor Motivations at Year-End

The holiday season is known for bringing out the spirit of giving, making year-end fundraising campaigns a prime time for nonprofits and organizations to engage donors. But what exactly motivates people to give during this busy season? Understanding the psychology behind these motivations is key to tailoring your communications and inspiring generosity. Let’s dive into […]

4 Steps to Maximize Giving Tuesday Impact with Direct Mail

Giving Tuesday is the Super Bowl of the nonprofit world. It’s a day packed with generosity, enthusiasm – and plenty of calls to action. In the rush of digital campaigns and inbox overload, direct mail is your secret weapon to stand out. There’s something powerful about a piece of mail that lands right in a […]

6 Best Practices for Fundraising Emails: Make Every Send Count

When it comes to fundraising emails, it’s not just about hitting send and hoping for the best. A strategic approach ensures that each email feels relevant, engaging, and impactful. Whether you’re sending a campaign appeal, stewardship message, or event invitation, these best practices will help you get the most out of every message. 1. Smart […]

How to Stand Out on Giving Tuesday: Strategies to Cut Through the Noise

Every year, Giving Tuesday provides an incredible opportunity for nonprofits and educational institutions to engage their donors and raise significant funds in just 24 hours. Since its inception in 2012, Giving Tuesday has grown exponentially. In 2023, over $3.1 billion was donated in the U.S. alone, marking a 15% increase from the previous year . […]

How to Utilize Video For Your Giving Day

Giving days take a lot of work—we know it because we’ve been there. Traditionally used as the biggest donor acquisition tool of the fiscal year, it’s vital to get that donor count up—and help retain those donors year after year (PS: donor retention has increased as much as 65% for those who received a Thankview […]

October Treats: BOOtcamp, Playbooks, and Spellbinding Donor Strategies! 🎃

As the leaves turn and the nights grow longer, it’s the perfect time to ensure your donors aren’t left in the shadows. Dive into our latest content, from our new playbook on leveraging athletics for fundraising success to information on our (free and flexible!) donor relations BOOOOOtcamp, and our upcoming webinar with UT Chattanooga. Don’t […]

Transforming Fundraising with Cadence-Based Engagement: Introducing Signal’s Custom Cadences

In the ever-evolving world of fundraising, creating meaningful and consistent donor engagement is more important—and more challenging—than ever. Many advancement teams find themselves juggling multiple priorities, often struggling to maintain the rhythm needed to foster strong relationships with donors. Enter Cadence-based fundraising: a systematic approach that structures outreach into a predefined and scheduled sequence of […]