#LifeInAR : An Afternoon with Peers in Advancement
At EverTrue, we appreciate a good advancement webinar. Earlier this month, however, we had the privilege to welcome our partners to EverHQ for our first “lifeinar” — an opportunity to bring our community together in-person and to extend our professional advancement toolkits. From bonding over the challenges fundraisers face in a fun meme-making workshop, to sharing […]
Digital Paths to University President Prestige
Spring is in the air and once again schools, colleges and universities are aiming to finish strong and to reach their annual fund goals. While reflecting this week on the principles that make reaching these goals a reality, I came across an excellent post on Inside Higher Ed that reminded me of the truthful adage […]
Break the Marathon Wall with Alumni Pride
Running a marathon is a trying test of the mind, body and spirit, but also simultaneously rewards those who complete its journey with a great sense of triumph. As runners flock to Boston this weekend for the 117th annual Boston Marathon, one of the most prestigious races in the world, area colleges and universities will […]
Find Alumni Influencers on Twitter
There are a lot of ways to measure the efficacy of a school’s social media presence. Just a few weeks ago, the folks at Education Dive took a stab at this problem by ranking the “10 best university accounts on Twitter.” In their argument, Education Dive accounted Twitter accounts that “are unique, flexible, invaluable, and […]
“150 on the Road” – Celebrating Institutional Themes
How an alumni community celebrates milestones says a lot about what that community values, and how an alma mater inspires that community. Advancement teams that structure campaigns with these themes in mind are at a strong advantage. Such is the case of the ongoing celebration of the 150th anniversary of my alma mater, Boston College. From […]
Boston’s Innovation Community "Plays it Forward" at Raise the Rim
In the heat of March Madness, last Thursday over 40 teams comprised of Boston’s brightest innovators came together to battle it out on the hardwood for the second year in a row at Evertrue’s “Raise the Rim” basketball tournament. While playing it forward by contributing all net proceeds to TUGG, our team at EverTrue was […]
Boston's Innovation Community "Plays it Forward" at Raise the Rim
In the heat of March Madness, last Thursday over 40 teams comprised of Boston’s brightest innovators came together to battle it out on the hardwood for the second year in a row at Evertrue’s “Raise the Rim” basketball tournament. While playing it forward by contributing all net proceeds to TUGG, our team at EverTrue was […]
Boston's Innovation Community "Plays it Forward" at Raise the Rim
In the heat of March Madness, last Thursday over 40 teams comprised of Boston’s brightest innovators came together to battle it out on the hardwood for the second year in a row at Evertrue’s “Raise the Rim” basketball tournament. While playing it forward by contributing all net proceeds to TUGG, our team at EverTrue was […]
A Smarter LinkedIn Search
If “who you know is what you know,” as LinkedIn Founder Reid Hoffman says, then LinkedIn has recently struck a strong chord on improving their user experience. This week, LinkedIn announced the roll out of a new, improved, and smarter search. One part beautification and two parts strengthening utility, the update comes at a time when LinkedIn is […]
Tips for Posting on Alumni Facebook Pages
In 2013, most alumni relations professionals know that regular posting on Facebook is an important component to their social media strategy, but developing just that can be a bit overwhelming. Knowing exactly how to post and respond to your faithful alumni, and when to do it, can be a daunting task. However, earlier this month […]
NCAA Alumni March Madness 2013
There are many methods to filling out a March Madness bracket, from following the picks of our president to choosing by team colors, but here at EverTrue we have always liked to take an approach of using alumni engagement as our guide. To calculate this year’s winners we took a look at the size of each institution’s […]
"Lights. Cameras. Donations." Video for Advancement Recap
Video was once a one way medium broadcasted directly to our living room. Creation of that content was reserved for a select few. Today in the US the average website visitor watches over 250 videos a month. On YouTube alone, over 72 hours of video are uploaded each minute. Compare those statistics to the use of video […]
