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March 1, 2018
Live from CASE/DRIVE: What is Alumni Identity?
EverTrue CEO Brent Grinna caught up with Dr. Jay Le Roux Dillon at CASE/DRIVE to discuss Alumni Engagement trends in 2018. Dillon is the Director of Alumni Engagement at University of San Francisco. Here are a few additional thoughts from Dillon: Sometimes it's easiest to define a new…
February 22, 2018
Winning Strategies: Turning Fans into Donors — RECAP
Wow! That was so fun. Yesterday, our founder and CEO Brent Grinna sat down with Casey Steffan, Director of Membership and Development at the Virginia Athletics Foundation, and Nick Fulton, Director of Annual Campaigns of The Rams Club at UNC, for a conversation on how advancement teams can adopt…
February 7, 2018
EverTrue + Athletics: A video from our CEO
EverTrue’s story is deeply rooted in athletics. Our CEO and former collegiate athlete, Brent Grinna, explains why.
February 6, 2018
Oregon State Turns “Likes” into Engagement
This blog post is a repost of an article shared by EverTrue customer Oregon State University: KAREN OLDFIELD'S ENGAGING STORY Just this past week, the President of the Our Beaver Nation Advisory Board, Karen Oldfield reached and surpassed a rather unique milestone. She became our first donor to amass over…
January 25, 2018
Advancement Trends for 2018: Catching up with EAB at the AGB Summit
We're coming off a great few days at the AGB Leadership Summit out in beautiful, sunny Los Angeles. Good vibes all around with a highlight being our presentation with UConn Foundation President & CEO, Josh Newton. We also took a few minutes to catch up with Jeff Martin, a senior consultant…
January 22, 2018
Identifying Engaged Fans with BIG Time Potential
With EverTrue, the OSU Foundation gets real-time insight into which constituents are engaging with OSU on Facebook and what content they’re interacting with—allowing researchers to better assess prospect interests and affinities. The team has connected a total of 50 OSU-affiliated pages to the EverTrue platform, including the general university page,…
January 12, 2018
EverTrue Product Update: The Best New Features from 2017
Let’s keep this intro short and sweet so you can dig right into all the new EverTrue goodness. Here’s a roundup of the new products and features we debuted in 2017 that will help your team crush 2018 and beyond. (Let us know what you think!) Relationship Management, Featuring My…
December 18, 2017
Why Every Gift Officer Should Track Facebook Events
Known as “America’s Game,” the annual Army-Navy football game is an institution with a 118-year history. It’s broadcast nationally and is the event of the fall for graduates of West Point and the U.S. Naval Academy. For gift officers at both military academies, it’s both the perfect opportunity and a…
December 7, 2017
DIY: Building an Alumni Engagement Score
Graduates used to have to pick up a magazine, attend reunion, or call the alumni office to learn what was new with their classmates and on campus. Now our constituents check the latest Facebook post and network with fellow graduates on LinkedIn instead. In a social media-driven world, these types…
