9 Creative Ways to Discover New Prospects
One of the most exciting aspects of prospect research is the discovery of previously unknown prospects for your organization. Whether you’re starting a new campaign
One of the most exciting aspects of prospect research is the discovery of previously unknown prospects for your organization. Whether you’re starting a new campaign
The story of Disney’s infamous Super Bowl campaign has become marketing folklore at this point. When Michael Eisner took over as CEO of the Disney
A couple weeks ago, we launched a new alumni website here at Phillips Exeter. The culmination of more than a year of planning and countless
My name is Keith and I am an alumni relations professional. (“Hi, Keith.”) If you ask Workday, my university title is “Alumni Engagement Officer II.”
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound
January is the month in which New Year’s resolutions die. So, what better way to keep resolutions than to make them at the end of
As I’ve mentioned in my previous blog posts (see: how to research doctors and nurses), many facets exist when researching prospects, especially prospects with prominent
Any good advancement professional knows that the key to building authentic relationships is having face-to-face interactions. And events are a great way to start those
In October, the Content Marketing Institute and MarketingProfs released their “2016 B2C Content Marketing Benchmarks, Budgets and Trends” report for North America. In the report,