10 Fundraising Resolutions for FY26 (Inspired by Your Peers Who Are Doing It Right)
Welcome to a brand-new fiscal year. Whether you’re closing the books with pride or ready for a fresh start, there’s no better time to set
Donors Don’t Care About June 30 (Here’s 4 Ways to Make Them)
Donors don’t care about your fiscal calendar. But they do care about making a difference. That’s why June 30 can’t just be a date on
Introducing Signal Video: Personalized Donor Outreach, Made Easy
Engagement is more personal than ever—and now, it’s easier than ever too. Donor inboxes are crowded. Generic messages get skipped. But personalized video? That still
The Psychology of Giving: Understanding Donor Motivations at Year-End
The holiday season is known for bringing out the spirit of giving, making year-end fundraising campaigns a prime time for nonprofits and organizations to engage
EverTrue’s First-Time Donor Report 2024
Our First-Time Donor Research Report aims to shed light on a particularly important group—first-time donors—and to provide a comprehensive overview of what happens after they
Transforming Fundraising with Cadence-Based Engagement: Introducing Signal’s Custom Cadences
In the ever-evolving world of fundraising, creating meaningful and consistent donor engagement is more important—and more challenging—than ever. Many advancement teams find themselves juggling multiple
Change Management in Fundraising: The University of Memphis’ Blueprint for Success
In today’s fast-paced fundraising world, adopting new tech isn’t just beneficial—it’s crucial. But let’s be real: moving from recognizing the need for change to actually
Boosting Donor Engagement: Your Step-by-Step Blueprint for Success
Mastering donor engagement starts with a deep dive into what drives and interests your supporters. This step-by-step guide ensures that no donor slips through the
Q1 2024 Higher Ed Giving Insights
At EverTrue, we’ve developed a trusted research asset curated specifically for studying high-level trends in giving, with the goal of sharing quarterly and yearly studies
5 Steps for Building Portfolios, Finding Filler Visits, and Closing Transformational Gifts
Finding the best new prospects goes beyond looking up a wealth rating or capacity score. The best fundraising leads aren’t just those with the biggest
Tips for avoiding fundraiser turnover from the U.S. Naval Academy
Managing a team isn’t for everyone. Some of the best fundraisers, prospect researchers, or data scientists just want to be super-excellent individual contributors. And for
Donor meeting canceled? No problem.
Canceled donor meetings are disappointing, but they’re just a part of life. Mobile-friendly technology can turn donor meeting cancelations into an opportunity to connect with
