On Giving Tuesday 2020, Feminist Frequency launched their year-end campaign using ThankGiving for the first time. As donors hit their Givebutter page, they were encouraged to double their impact by unlocking a $5,500 matching gift as well as follow along with updates, read notes from other supporters, and keep up with the progress of the campaign goal with built-in page features.
With transactional data flowing into the ThankView platform, Feminist Frequency was also able to easily identify gift thresholds for stewardship. Initially, they sent ThankViews to donors giving over $1,000, but with the simplicity of video creation through the platform and an established cadence for recording, they moved this threshold down until they were sending almost every donor a personalized thank you.
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