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Customer Stories:

How Bowling Green State University’s New DXO Program Helped Drive Giving Day Momentum Across All 50 States

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WHO:

For the Bowling Green State University Advancement team, donor pipeline success came down to staying connected to donors in a thoughtful, consistent way across their portfolios. Giving Day served as an added opportunity to extend and activate that work in a high-impact moment.

To support that effort, the team launched EverTrue’s DX Program powered by Signal and brought on two Donor Experience Officers (DXOs) to manage outreach across portfolios of more than 1,000 prospects.

As a brand new program, those two DXOs quickly became central to the university’s Giving Day strategy, managing large-scale donor outreach, coordinating follow up, and helping keep engagement moving throughout the campaign.

What stood out early on was how quickly the DXOs were able to move from onboarding into the Giving Day cadence, stepping into strategic outreach within just weeks and quickly becoming operational in support of campaign goals.

With Giving Day approaching, the goal wasn’t just to increase activity. It was to build stronger relationships with alumni and past donors, keep engagement personal at scale, and create momentum that would carry through the entire campaign.

THE CHALLENGE:

Like many advancement teams during Giving Day season, BGSU was balancing a high volume of outreach in a short amount of time.

The team needed a better way to organize donor follow up, manage outreach across large portfolios, and keep communication feeling personal and intentional throughout the campaign.

One of the campaign’s biggest priorities was the university’s 50 state challenge, a major Giving Day initiative focused on securing participation from donors across all 50 states.

To support that effort, the team built dedicated Giving Day cadences in Signal by EverTrue focused on previous Giving Day donors and highly engaged alumni.

WHY EVERTRUE:

Signal by EverTrue helped the BGSU team bring more structure, visibility, and consistency to Giving Day outreach without losing the human side of donor engagement.

With targeted cadences, task management, and coordinated workflows, the two DXOs were able to manage large portfolios while keeping outreach moving and conversations personal throughout the campaign.

Instead of piecing together disconnected outreach efforts, the team had a clearer way to organize engagement, track follow up, and build momentum leading into Giving Day.

The Results:

Even as a brand new DXO program, the team ramped up quickly and built momentum fast heading into Giving Day.

In just 2.5 weeks, the two DXOs completed 1,175 outreach touchpoints leading into the campaign, helping manage donor engagement at a scale that would’ve been difficult to coordinate manually.

During the One Day giving period from 3/22 to 3/28:
– 303 donations totaling $84,074 came from donors who had been contacted by a DXO within 30 days of making their gift
– 168 of those gifts were upgrades from the donor’s previous giving level
– The DXO program drove strong outreach activity leading into the One Day giving period.

More importantly, the team could clearly see how consistent outreach, organized follow up, and strong DXO execution were translating into real donor participation during Giving Day.

The Full Story:

Going into Giving Day, the BGSU Advancement team was looking for a more structured way to scale donor outreach while still keeping engagement personal and consistent across a large alumni base.

 

To support that effort, the team launched EverTrue’s DX Program powered by Signal and brought on two DXOs to manage outreach across portfolios of more than 1,000 prospects each. As a brand new program, a key focus early on was building strong operational structure around outreach cadences, follow up, and day-to-day donor engagement leading into Giving Day.

 

Within just weeks of onboarding and training, the DXOs were already stepping into the Giving Day cadence and executing structured outreach to support campaign goals, quickly contributing to early momentum across the program.

 

Using Signal by EverTrue, the DXOs helped organize targeted outreach cadences for previous Giving Day donors and engaged alumni, ensuring consistent touchpoints across high priority audiences. The university’s 50 state challenge also became a major focus during the campaign window, helping guide outreach priorities as momentum built toward Giving Day.

 

Throughout the campaign, the DXOs played an important operational role in managing outreach execution, keeping cadences on track, and supporting steady engagement across large volumes of activity during a fast-moving period.

 

By the end of Giving Day, the team saw clear impact from coordinated outreach and structured engagement efforts, including strong participation and meaningful donor responsiveness across DX portfolios.

 

For a new DXO program, it marked an early example of how thoughtful program design, consistent execution, and relationship-focused outreach can help advancement teams operate with more clarity and momentum during high-intensity fundraising moments.

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