Digital Gift Officer Playbook

If you haven’t already thought about bringing a Digital Gift Officer program to your institution, it’s time. Here’s why:

• 9% of your connected alumni are only interacting digitally, but not yet giving
• 43% of the average institution’s high-capacity,
  digitally engaged donors remain unassigned 
• 65% of mid-level donors churn 
• Donor counts have dropped by 33% in the last
  15 years. 

Want to learn more? Download the guide for tips on how to build and run a digital gift officer program.