Digital Gift Officer Playbook

Starting and Running a Successful Program

If you haven’t already thought about bringing a Digital Gift Officer program to your institution, it’s time. Here’s why:

  • 9% of your connected alumni are only interacting digitally, but not yet giving
  • 43% of the average institution’s high-capacity,
    digitally engaged donors remain unassigned 
  • 65% of mid-level donors churn 
  • Donor counts have dropped by 33% in the last
    15 years. 

Want to learn more? Download the guide for tips on how to build and run a digital gift officer program.