EverTrue + Facebook
The world’s largest social network is at your fingertips
Power up segmentation and discovery
Turn likes and comments into deeper connections with prospects and alumni by understanding everyone’s interests and engagement.
Combine Facebook insights with EverTrue profiles
By harnessing EverTrue’s unique integration with Facebook, you’ll match individual activity on Facebook to profiles in EverTrue. All this data is searchable within the EverTrue platform.
Prospects who interact with their alma mater on Facebook are 80% more likely to take a meeting. If you’re not tracking this information, you’re missing out on high quality prospects that are raising their hands.
Quickly set up saved searches to let you know when top prospects are interacting with your Posts. Get automatic alerts to see when assigned prospects engage. You’ll be the most proactive fundraiser out there.
Understand interests for segmentation
Unparallelled access to Facebook engagement data means you can see donors’ interests clearer than ever before. Search Comments and understand affinity to segment and build meaningful relationships with your donors.
Track holistic engagement
9% of your engaged alumni are only interacting with your institution digitally. If you’re only tracking engagement the “traditional” way, you’re missing out on alumni that are raising their hands and telling you what they care about.
Export Facebook data to your own system
With this add-on feature, you can export all matched Facebook data and load it into your database of record. Not only will you be able to search and filter this data in EverTrue, but you’ll have it stored in your CRM for access down the road.