Game Day Fundraising

A new sports season brings the buzz of big games, passionate fans, and new opportunities to appeal to prospective donors. And, with athletics-affiliated giving steadily increasing—nearly 17% of total gifts were directed to these funds in 2023, and 2024 is projected to reach 18.5%—now is the perfect time to ride this momentum and amplify your outreach efforts. Whether it’s football, basketball, field hockey, or tennis, game day offers a prime opportunity for fundraisers to score big.

From pre-season planning to off season follow-ups, we have strategies that can help you turn every touchdown into a fundraising win. In this playbook, we’ll walk through how to leverage the energy and passion your alumni and donors feel for your school’s sports teams to engage new audiences, make meaningful connections, turn fans into donors, and make every play count.