Today EverTrue — the leading provider of data, software, and strategy for higher education advancement — introduces Donor Experience: Campus Creators, a fundraising program to connect with, engage, steward and solicit every donor through a proven cadence of personalized outreach at scale.
Less than 2% of higher education alumni are assigned to gift officers, resulting in impersonal mass marketing efforts that miss the mark of today’s expectation for personalization. As a result, phone programs have seen a 21% decline in donors since 2013 (EAB) and participation counts have dropped by 33%. All while colleges are facing larger fundraising needs with a shrinking donor base.
Donor Experience: Campus Creators by EverTrue solves the problem of impersonal donor communication by training the best advocates at an institution — students — to be effective one-to-one fundraisers. Students are equipped with modern technology and engagement strategies to fuel a pipeline of Annual Giving and Major Gift donors at scale.
“Consumers expect buying experiences that are tailored to their interests and needs, whether they’re planning a trip, buying a car, shopping online, or streaming videos at home. Higher ed donors deserve the same personalized experience,” said Brent Grinna, Founder and CEO of EverTrue. “That’s why we’ve created Donor Experience: Campus Creators in partnership with leading institutions. We want tens of thousands of donors to have a one-to-one relationship with their alma mater, receive concierge-level service, and know beyond a doubt that their giving makes a difference.”
Mike Wallace, Santa Clara University’s AVP of Constituent Relations and an early adopter of the Donor Experience: Campus Creators program stated “We want donors to feel like they have a personal connection to the university. Our hope is that a first-time donor, all the way up to a major gift donor, feels like they are recognized for their contributions. The Campus Creators program and our partnership with EverTrue is instrumental in how we grow our donor base and ensure that every one of our donors enjoys a relationship with the institution.”
Texas Christian University (TCU), another early adopter of Donor Experience: Campus Creators, has seen positive early results since launching their program in support of TCU Gives Day 2022. “The program allowed us to reach a historic number of donors with personalized outreach at scale. We are excited to continue gaining momentum with the Campus Creators program and capitalize on technologies that allow for mass forms of personalized, donor-centric, communication.” Kristee Bell, Assistant Vice Chancellor at TCU.
The new Campus Creators offering is based on the success of EverTrue’s revolutionary Donor Experience Programs. Universities with a Donor Experience Program have seen a 46% year-over-year increase in revenue from prospects assigned to a Donor Experience Officer and top-performing teams have increased revenue by an average of 83%. Institutions interested in learning more about expanding portfolio coverage and building major gift pipeline can schedule time with EverTrue’s Donor Experience experts.
EverTrue’s data, software and services empower higher ed and independent school advancement teams to create personalized experiences for donors. Hundreds of teams use EverTrue’s network of social and demographic data sources and modern, mobile-first software to reach more donors and increase fundraising. In October 2021, EverTrue merged with ThankView to form the leading donor engagement platform. ThankView is the most popular personalized video solution for education and nonprofit organizations, enabling teams to steward and engage donors with 1:1 and 1:many videos. In 2022, EverTrue acquired The Solas Group, a fundraising analytics firm; Pledgemine, which provides smarter, personalized direct mail; and Fundriver, the leading endowed fund accounting and reporting software. EverTrue is backed by Rubicon Technology Partners and serves more than 2,000 nonprofit customers. Visit www.evertrue.com for more information.