OSU puts 700+ new prospects in
front of its Gift Officers

EverTrue lets Oklahoma State University analyze over two million engagements on 50,000 Facebook posts across its institution-run pages. By connecting engagement with career info, giving and capacity data, and more in EverTrue, OSU’s proactive approach has generated 700+ new prospects and $50M of gift pipeline in just three years.

Find Your Football Game

What brings people together, gets them excited, and puts them in the mood to give?

OSU Goes Proactive

Discovering 250+ new prospects this year through proactive prospect research

Oklahoma State University

Target the right alumni and boost digital annual giving with EverTrue

Identified 700 major gift prospects, created $50M of pipeline, and closed $300k.

“This has the potential to open the doors for major gifts, annual giving, and alumni relations as we try to engage our constituents in ways that add meaning for their lives and for OSU.”

Chris Campbell,
Senior AVP of Information Strategy, Oklahoma State University Foundation

Identified 700 major gift prospects, created $50M of pipeline, and closed $300k.

“EverTrue has been a game-changer for us. It's the first product we saw that was an effective way to gain insights and take action on social media data.”

Jacob Astley,
Senior Director of Prospect Development, Oklahoma State University Foundation

Increased giving to the marching band by 40%

“EverTrue has been tremendous in helping us engage alumni digitally and target the right people for campaigns. We would not be as effective in the digital realm without it.”

John Grice,
Former Assistant Director of Annual Giving, Oklahoma State University