Beyond "Using AI"

AI is everywhere right now. But for fundraising teams, the real question is simpler: what actually helps?

In this session, Scott Rosenkrans breaks down the three major categories shaping the conversation — predictive, generative, and agentic AI — and explains what they mean in practical terms for donor strategy, outreach, portfolio management, and team efficiency.

In this session, you’ll learn:

• What predictive, generative, and agentic AI actually mean
• How each type of AI applies to fundraising workflows
• Where teams are seeing real value today (and where they’re not)
• How AI can support donor identification, outreach, stewardship, and follow-up
• What responsible AI adoption looks like for fundraising organizations