ON-DEMAND WEBINAR:
Building a Student-Powered Stewardship Program (Without a Big Team)
University of North Dakota’s Playbook
Student videos aren’t just a “nice to have” — they’re one of the most effective ways to help donors see the real impact of their giving.
In this webinar, the University of North Dakota Alumni Association & Foundation shares how a stewardship team of three built a scalable, student-powered stewardship strategy using personalized video.
You’ll hear directly from Jenn Lukens and Chad O’Shea as they walk through:
- How they recruit and engage students across campus
- The workflows behind their stewardship campaigns
- Real examples from Giving Day, scholarship stewardship, and donor event follow-up
- Why “personal beats polished” when it comes to donor engagement
- What they’ve learned about scaling stewardship without adding complexity
The session also includes a live Q&A covering:
- How to get students to participate consistently
- How UND educates students about philanthropy
- What makes student videos perform so well
- How they think about ThankView vs. mass email
- Tips for getting started with student-powered stewardship
Whether you’re looking to modernize donor outreach, improve stewardship engagement, or involve students more meaningfully in advancement work, this session is packed with practical ideas you can apply immediately.
Advancement Leadership
