WEBINAR:

Data in Motion: How Connected Intelligence Drives Major Gift Success

A Strategic Conversation for Leaders Building Smarter, More Predictable Donor Pipelines

Sarah TeDesco

Chief Client Officer
EverTrue

Brent Grinna

President & Founder
EverTrue
Fundraising is entering a new era: one defined by connected intelligence, AI-driven guidance, and real-time visibility into donor readiness.
 
The organizations that outperform in 2026 will be the ones that finally unify what donors have done: philanthropic history, wealth, capacity, and long-term indicators (DonorSearch), with what donors are doing now: engagement, affinity, digital behaviors, and signals of intent (EverTrue).
 
When these data streams converge, AI stops being an experiment and becomes a directional system powering dynamic portfolios, smarter segmentation, and outreach strategies that evolve as donors engage, give, and grow. With EverTrue + DonorSearch, teams move from reactive to predictive fundraising:
 
  • Major gifts teams know who is most ready and why
  • Annual giving teams target behavior-driven segments with higher conversion
  • Campaign teams build continuously refreshed pipelines aligned to readiness, not guesswork
  • Leadership teams gain a more predictable view of revenue and ROI
For years, nonprofit organizations and advancement shops have struggled not with a lack of data, but with a lack of connection between engagement and philanthropy, between insight and action, between “should give” and “ready to give.” EverTrue and DonorSearch close that gap, unlocking a unified, always-current understanding of donor potential. The result: smarter portfolios, higher ROI, and more predictable growth across every strategy. In 2026, success will belong to the teams whose data moves.
 

Attendees will learn how to:

  • See the signals that matter: Why real-time behavior, affinity, capacity, and engagement must be evaluated together—not in isolation
  • Turn year-end activity into 2026 intelligence: Every touchpoint (thank-you video, campaign click, event scan) becomes a data point
  • Find donors who are ready today: How unified intelligence reveals short-term giving intent hidden inside long-term wealth profiles
  • Prioritize with confidence: Build dynamic portfolios that adapt daily—and drive higher ROI without expanding headcount
  • Shift from reactive to predictive relationship building: Learn how leading universities are using connected intelligence to anticipate giving behavior
 

Who Should Attend

Perfect for executive decision makers shaping 2026 fundraising strategy, including:

  • VPs of Advancement, Chief Advancement Officers, Executive Directors
  • Chief Development Officers
  • Directors of Prospect Development, Annual Giving, Donor Relations
  • Advancement Services leaders
  • Nonprofit and healthcare fundraising executives
If you oversee pipeline health, team productivity, campaign strategy, or revenue predictability, this session is built for you.

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