ON-DEMAND WEBINAR

Hang Up the Phonathon: How Wyoming’s Big Shift Drove ROI

Clancee Rea

Clancee Rea

Director of Annual Giving and DX
University of Wyoming

Doug Hammond

Donor Experience Officer
University of Wyoming

Sarah Erickson

Donor Experience Officer
University of Wyoming

Hailey Dungan

Donor Experience Officer
University of Wyoming

In 2021, the University of Wyoming Foundation transitioned away from its in-house phone program and redeployed those resources to launch a digital-first Donor Experience Program. As a result, they’ve seen a 6x increase in revenue, are reaching more constituents, and raising more dollars from their donor pool.

Tune in to learn: 

  • Why shifting from an impersonal, mass marketing approach to 1:1 donor outreach makes sense
  • How to create a structure that leads with intentional engagement and results in a sustainable donor pipeline
  • Tactics any fundraiser can follow to have more meetings with more donors

Watch On-Demand