Hang Up the Phonathon: How Wyoming’s Big Shift Drove ROI
In 2021, the University of Wyoming Foundation transitioned away from its in-house phone program and redeployed those resources to launch a digital-first Donor Experience Program. As a result, they’ve seen a 6x increase in revenue, are reaching more constituents, and raising more dollars from their donor pool.
Tune in to learn:
- Why shifting from an impersonal, mass marketing approach to 1:1 donor outreach makes sense
- How to create a structure that leads with intentional engagement and results in a sustainable donor pipeline
- Tactics any fundraiser can follow to have more meetings with more donors