On the road again: Getting more donors on the map with Baylor University
Sarah Kathryn Ricci
Since establishing a leadership annual giving team in 2018, Baylor University has:
- Nearly tripled interactions, increasing donor contact by almost 275%
- Uncovered numerous major gifts from previously unengaged donors
- Increased leadership level gift revenue by more than 400%
Join Baylor’s Stephen Sullivan, Director of Leadership Annual Giving, and Sarah Kathryn Ricci, AVP of Alumni Engagement and Annual Giving, to hear how they are leading their team into the future by incorporating new technology to help get their teams out on the road, create more efficiency and engagement, and ultimately close more gifts.