Beyond "Using AI"

Fundraisers keep hearing about “predictive,” “generative,” and now “agentic” AI—but even seasoned leaders are asking what those terms actually mean.

In this session, Scott Rosenkrans, AIGP and Head of AI Growth at EverTrue, breaks down each type in plain language: how predictive models forecast donor behavior, how generative tools create content, and how emerging agentic systems string actions together into workflows.

You’ll see concrete examples from prospecting, stewardship, and pipeline management, and how these three capabilities work best when they’re layered: predictive to know who, generative to decide what to say, agentic to handle the how and when. You’ll leave with a clear mental model instead of just more AI buzzwords.