Turning "Congrats" into "Let's Chat": Using personalized video and direct mail to congratulate your donors

Jack Tennant

University of Wyoming

Madison Kaufman

Lousiana Tech University

Reshunda Mahone

North Carolina State University

Colleges and universities pride themselves on providing degrees that shape the careers of their graduates. And yet, more than 95% of alumni job changes are not in a typical college’s database and go unacknowledged (source: EverTrue analysis).

Institutions like the University of Wyoming, North Carolina State University, and Louisiana Tech are working against this sad stat and are revolutionizing the way they acknowledge and celebrate their alums’ big life moments.

This discussion covers:

  • Why you should pay attention to alumni job changes
  • Scalable ways to track alumni Career Moves
  • Multichannel ways to send “congrats!” messages – including direct mail and personalized video
  • The key players needed to execute a Career Moves campaign
  • The ROI from celebrating alumni milestones

Get ready to strengthen your alumni relationships AND create future opportunities for meaningful conversations.

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