How to Track Engagement and Set Goals in Alumni Relations
I’ve been in the higher-education space for the majority of my career, but I spent over five of those years in the private sector as a higher-ed
Segment and Test: A Scientific Method for Annual Giving Donor Analysis
Show me that you know me. And I’ll show you that I care. From flash sales to urgent calls-to-action, our inboxes—both digital and the one
6 New Year’s Resolution Ideas for Advancement Services
January is the month in which New Year’s resolutions die. So, what better way to keep resolutions than to make them at the end of
7 Simple Ways to Capture Alumni Email Addresses
If you’re like most social media marketers, you hope that alumni check your Facebook page, retweet your posts, and like that awesome photo of a
The Art of Fundraising With Data Science [Whitepaper]
Data is defined as “facts and statistics collected together for reference and analysis.” For those of us who live in the world of nonprofit fundraising
5 Reasons Why We’re Excited to Attend bbcon 2015
This October, the EverTrue team is heading to bbcon 2015, the largest annual gathering of Blackbaud users. This is quickly becoming one of our favorite
5 Reasons Why We're Excited to Attend bbcon 2015
This October, the EverTrue team is heading to bbcon 2015, the largest annual gathering of Blackbaud users. This is quickly becoming one of our favorite
Talk the Talk: A Field Guide to Speaking Advancement Services
In the deep recesses of your fundraising operation, you’ll find advancement services. I’ve said before that fundraisers who are willing to venture into the world
Customer Success Spotlight: Bard College at Simon’s Rock
As the EverTrue team continues to expand, Customer Success Manager Courtney Camps remains a key player in the achievements of many of our customers. This week,
Customer Success Spotlight: Bard College at Simon's Rock
As the EverTrue team continues to expand, Customer Success Manager Courtney Camps remains a key player in the achievements of many of our customers. This week,
The Top 5 Ways Development Can Collaborate With Social Media to Raise More
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social
The Biggest Challenge in Advancement? Alumni Data.
If you ask a room of alumni relations and development professionals, “What’s the biggest challenge in your life right now?” you’ll probably hear a variety of
