How To Get Started With Digital Ads
On any given day, we usually lose track of how many digital ads we’ve seen before we even get to our morning coffee. We typically
The Secret World of Facebook Ad Sets: Scheduling, Targeting, and Bidding
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
How to Get Buy-in for an Advancement Social Media Budget
I’ve seen many a social media manager (myself included) get hung up on how many likes, retweets, shares, and favorites they get on social media.
How We Gained 1,000 New Facebook Fans Using GivingTree
At Deerfield Academy, we run a single Facebook page that appeals to many different groups—alumni, parents, students, grandparents, friends, and prospective students. Now, with EverTrue’s GivingTree,
How We Gained 1,000 New Facebook Fans Using EverTrue
At Deerfield Academy, we run a single Facebook page that appeals to many different groups—alumni, parents, students, grandparents, friends, and prospective students. Now, with EverTrue, we
