The Secret World of Facebook Ad Sets: Scheduling, Targeting, and Bidding
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
The Best Types of Facebook Ads for Advancement and When to Use Them
Here’s a conversation I’ve had more times than I can count: Me: Have you ever run a Facebook ad before? Client: No, we’ve only done
How to Convince Your Boss (and Yourself) that You Need Facebook Ads
It’s 2016, which means cars have Wi-Fi, iPhones don’t have headphone jacks, and most organizations understand the importance of having a solid Facebook strategy. But
Using Social Media to Optimize Your Alumni Events
Any good advancement professional knows that the key to building authentic relationships is having face-to-face interactions. And events are a great way to start those
Use the Force (of Facebook Ads)
Disclaimer: I am not a Star Wars fanboy and I don’t speak Wookie, but with Star Wars Day just behind us (“May the Fourth Be With
How to Promote Your Alumni Facebook Page in Minutes
So you run your institution’s alumni Facebook page. You’re sharing great content (hopefully incorporating these five types of posts), and you’ve got a solid number of “likes” on your
Increase Your Facebook ROI with Our Facebook Ads Webinar
As you may know all too well, getting your alumni’s and donors’ attention on Facebook can be a challenge for your advancement team. You can create