The Secret World of Facebook Ad Sets: Scheduling, Targeting, and Bidding
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
How to Get to Know Your Prospects & Donors Better Using Facebook Reactions
Chances are, you’ve heard of—or used—Facebook’s new Reactions feature. Released earlier this year, Reactions make it possible to express how you feel about a status
How Joslin Diabetes Center Reinvigorated Their Donor Base Using EverTrue
Diabetes is a complex disease—just ask anyone at Joslin Diabetes Center. Since we only use a single Facebook page, it can be a challenge to
Powerful Ways to Segment Donors for Your Next Appeal
My wife, Sonja, keeps getting mail from AARP. Even though she’s about four decades away from becoming a “retired person,” they keep asking her to
Donor Identification in the 21st Century [Whitepaper]
Think about how you identify and prioritize prospects today. What makes a good prospect? What are the affinity and capacity signals you look for, and how do
