The Secret World of Facebook Ad Sets: Scheduling, Targeting, and Bidding
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
Chances are, you’ve heard of—or used—Facebook’s new Reactions feature. Released earlier this year, Reactions make it possible to express how you feel about a status
Diabetes is a complex disease—just ask anyone at Joslin Diabetes Center. Since we only use a single Facebook page, it can be a challenge to
My wife, Sonja, keeps getting mail from AARP. Even though she’s about four decades away from becoming a “retired person,” they keep asking her to
Think about how you identify and prioritize prospects today. What makes a good prospect? What are the affinity and capacity signals you look for, and how do
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