Social Media Etiquette: Can a Donor and Fundraiser Be Facebook Friends?
Imagine this: You’ve just had a successful meeting with a prospect. They are engaged with your institution, and your ask didn’t fall on deaf ears.
Channeling Your Mission: A Guide to Content Distribution for Nonprofits
Put away your Ouija board. We’re not talking about that kind of channeling. Rather, channeling describes how to use different communication tools to filter your
How to Get Buy-in for an Advancement Social Media Budget
I’ve seen many a social media manager (myself included) get hung up on how many likes, retweets, shares, and favorites they get on social media.
Advanced Search Tips for Finding Prospects on Social Media
In my role as a development analyst, many of my clients are related to the healthcare sciences. For this reason, I often search for new
Should Your Advancement Office Hire a Social Media Manager?
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
7 Simple Ways to Capture Alumni Email Addresses
If you’re like most social media marketers, you hope that alumni check your Facebook page, retweet your posts, and like that awesome photo of a
How the Digital Revolution Can Reverse Declining Alumni Participation [SlideShare]
As alumni participation continues to spiral downwards, it seems that higher education has a challenge on its hands. According to a Alumni Access’s 2015 “Ultimate
Customer Success Spotlight: Far Brook School
Our conversations with Far Brook School, a private, coeducational PK-8 in New Jersey, began with a simple diagnosis—the team needed a tool to help them
So You Want to Run a Database Query? [The EverTrue Evangelist]
Welcome back to The EverTrue Evangelist! You may remember from my first post that this is an ongoing series about the challenges of advancement professionals.
How to Harness LinkedIn Insights for Your Next Alumni Event
There are a lot of moving parts to throwing a successful alumni event. You’ve got the location, venue, agenda, activities, and countless other logistics to
How to Use LinkedIn to Boost Planned Giving
In fundraising today, social media has become a constant conversation. Are we using it enough? How can we use LinkedIn more? Should we start on the
Where the Worlds of Fundraising and Sales Collide
It’s no secret that salespeople and the mere sound of the word “sales” itself can, at times, come with a very specific stereotype attached. Had
