Find the Sweet Spot: The Moment Donors Switch from Annual to Planned
Fundraising sometimes feels like more of an art than a science. The human touch isn’t going out of style anytime soon, but you don’t need
How to Get to Know Your Prospects & Donors Better Using Facebook Reactions
Chances are, you’ve heard of—or used—Facebook’s new Reactions feature. Released earlier this year, Reactions make it possible to express how you feel about a status
Advanced Search Tips for Finding Prospects on Social Media
In my role as a development analyst, many of my clients are related to the healthcare sciences. For this reason, I often search for new
9 Creative Ways to Discover New Prospects
One of the most exciting aspects of prospect research is the discovery of previously unknown prospects for your organization. Whether you’re starting a new campaign
Customer Success Spotlight: Bard College at Simon's Rock
As the EverTrue team continues to expand, Customer Success Manager Courtney Camps remains a key player in the achievements of many of our customers. This week,
Customer Success Spotlight: Bard College at Simon’s Rock
As the EverTrue team continues to expand, Customer Success Manager Courtney Camps remains a key player in the achievements of many of our customers. This week,
6 Steps to Implementing Data Science at Any Organization
Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are
Is the Prospect Profile Dead?
When I started doing prospect research, profiles were king. I spent my first few years writing profiles that detailed every job move, every insider stock
GivingTree Detective: Lapsed, Engaged Donors [Video]
Welcome to the GivingTree Detective! In this video, I’m going to help you uncover great prospects that have been hiding in the depths of your database—all starting with the
Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising
This is the first post in Jim Zimmerman’s new blog series, The EverTrue Evangelist. My long career in development began as an accident. Well, perhaps
The Top 5 Ways Development Can Collaborate With Social Media to Raise More
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social
Donor Identification in the 21st Century [Whitepaper]
Think about how you identify and prioritize prospects today. What makes a good prospect? What are the affinity and capacity signals you look for, and how do
