EverTrue for Annual Giving

Create a donor-first experience to drive participation

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EverTrue for Annual Giving helps you target the right constituents and achieve your participation goals through robust segmentation and a donor-first online giving experience. With EverTrue, tailor your appeals to specific donor interests and take advantage of real-time analytics to increase conversions and funds raised.

Giving Pages That Convert

Deliver a beautiful online giving experience. Our donation pages are easy to set up, optimized for mobile, and designed to drive donor participation.

People are busy, so the easier we can make it for our alumni to make a gift, the better it is for all involved. EverTrue gives us the ability to do that.

Diane Heitmiller, Director of Alumni Resources and Annual Giving at St. Paul's School

Quick, Powerful Segmentation

Don’t just make a generic ask. In seconds, build donor segments using 40+ filters—including giving history, social engagement, graduation year, and more—to ensure your appeal speaks to the right audience.

Robust Conversion Analytics

Go beyond dollars raised. With EverTrue, you’ll get real-time conversion analytics so you can track donors at each stage in the funnel and make informed marketing decisions to maximize participation.

Working with EverTrue has given us a new way to think about our alumni. This innovative approach, which I’ve only seen possible through their product, helped us increase our participation and utilize new campaign tactics to reach our alumni in a more targeted and personalized way.

Laura Day, Director of Annual Giving at Williams College

SEE WHAT OUR CUSTOMERS ARE SAYING

Features

A sampling of what you get in the annual giving package

Multiple Giving Pages

Create branded pages for different campaigns and donor interests.

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Web and Mobile Optimized

Donors can complete a gift in under a minute on desktop or mobile.

Recurring Donations

Enable one-time or monthly recurring gifts.

Gift Designations

Allow donors to specify a designation and give in honor or memory of someone.

Credit Card Payments

Donors can use a saved credit card or scan a new one to make a gift.

Segmentation

Build custom solicitation lists across your full data set and EverTrue’s integrations.

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Conversion Analytics

Monitor funds raised across all giving pages and see live conversion data.

Easy Gift Reconciliation

Automatic donation matching improves your reconciliation process.

Export Data

Easily export your segments and gift data to a CSV file.

Secure Transactions

Payments are processed by a PCI Level 1 Service Provider, the highest level of certification.

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Annual Giving Score

A score for every constituent ranks their likelihood of making an annual gift.

Remarketing

Each constituent receives a gift tracker so you can track progress and remarket to unconverted donors.